![]() ![]() ![]() Note that neither this nor the one above relied on CGI to stitch parts together. An earlier one is perhaps more impressive.Their 2013 campaign one minute thirty seconds, featuring car crashes, house fires, and wandering chickens.Some of this is even more impressive than the first commercial. ( Testosterone Poisoning Serial Escalation!) It's only 33 seconds long, but so much happens in those 33 seconds that it deserves a spot on here. The Old Spice The Man Your Man Could Smell Like.Bonus points for looping cleanly to make it an endless oner, although it was done in seven shots. It consists of a continuous tracking shot of a freeze-frame of a bank heist gone wrong. Philips' commercial entitled "Carousel" is a 2-minute single-shot ad aimed to sell their 21:9 LCD televisions ( although it doesn't really do a very good job of telling us that).Compare with Unbroken First-Person Perspective. Also compare Epic Tracking Shot, where the camera movements are virtually impossible without some sort of visual trickery. Significantly easier in animation, for obvious reasons, but even there, a long shot can still be a pain in the ass, since (1) you effectively have to work on the entire shot as a whole, effectively preventing most division of labor and making any editing rather troublesome and (2) the result almost always needs to be edited for pacing, leading back into problem 1.Ĭompare Leave the Camera Running, which may also be a long single shot, but is really distinguished by its static-ness. ![]() Modern technology has made Oners easier, to the point where some are actually shot piecemeal in smaller takes and then stitched together through cleverly hidden edits or CGI. This used to be much more common, since before Desi Arnaz's Three Cameras technique and pre-shooting on film became popular, most TV shows were done live with just one camera. ![]()
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